Work

Illustrative examples.

These are illustrative examples, not client engagements. Each shows how we approach one recurring problem.

Example 01

Financing readiness

From technical proof to an investor narrative

Situation. A deep-tech company with world-class science was raising its first institutional round outside its home market. Investors liked the technology and could not repeat the story back.

What we do

Rebuilt the narrative and positioning around what the technology actually does
Rebuilt the investor deck from the story down, not the slides up
Wrote the fifteen questions investors always ask in this category — and the answers
Ran three recorded rehearsal sessions with the CEO
Built the target list around investors who already understood the category

What changed. The CEO could tell the story without the deck — and the same narrative then carried the roadshow, the data room and the first board update.

Example 02

M&A / de-SPAC

Choosing the right bank and counsel — with a framework

Situation. A company considering a de-SPAC had met three banks and two law firms, with nothing to compare beyond reputation and the fee headline.

What we do

Built a comparison framework: schedule, sector experience, team continuity, fee structure, disclosure approach and post-close support
Prepared the company for the interviews — and for the questions to ask
Pressure-tested each pitch against what the transaction would actually require
Mapped the public-company disclosure standard the company would meet on day one

What changed. A decision the board could defend, with the trade-offs written down — and a clear view of the disclosure work the first year would demand.

Example 03

Digital presence

An audience map before a website

Situation. A company wanted a new website and a social presence. It had never defined who needed to find it, or why.

What we do

Mapped four audiences — investors, customers, talent and media — and what each one needs
Built a message architecture so all four read one story
Designed the site structure and the editorial system behind it
Set a publishing calendar the team could actually sustain

What changed. One site and one content engine, speaking to four audiences without four different stories — measured by engagement, not pageviews.

Example 04

IPO / first-year IR

Quiet period to first earnings

Situation. A company preparing to list needed an investor-relations function it did not yet have, without hiring a department it could not yet justify.

What we do

Reviewed the pre-listing narrative and every investor-facing material
Trained the executive team for investor and media questions
Built the first-earnings playbook
Set the post-listing calendar: disclosure, targeting and retail engagement

What changed. The first quarter ran on a system rather than adrenaline — and the same system runs every quarter after.

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